Identity Systems Assessments Brief

Brief: Sustenance

Sustenance is a food company and one of its lines provide delicious, nutritious and locally sourced children’s lunchpacks. A recent study of Australian children’s school lunches found that most children brought home a packaged lunch box, children consumed up to four highly processed ‘junk foods’ each day and almost all lunch boxes included bread and fruit, but also contained biscuits unhealthy muesli/fruit bars and packaged snacks (www.pgprogram.com.au).

Time poor and culinary challenged Australian parents complain that they don’t have the time or knowledge tosource and create the healthy lunches that their children need to provide them with the most optimum sustenance. Also, competing supermarket brands often tout healthy Children’s snacks that are anything but. This was recently discovered in the recent Sanatarium debacle, when Sanitarium described a dubious percentage of fruit contenton their packaging for a product which included higher amounts of other substances such as sugars and gellingagents (www.ausfoodnews.com.au).

That’s where Sustenance comes into play. Sustenance takes the guess work out of children’s lunches by providing a range of packaged meals that are healthy, locally sourced, and free from preservatives and gels. Sustenance is backed by a team of paediatricians and nutritionist who provide us with the latest research on Children’s well-being and health.

Sustenance has a range of speciality meals that offer variety and options for dairy, wheat and nut allergies as well as gluten-free options. Our wide variety of meals allow for your child to have variety and assures that they will never come home with a full packed lunch box!

Our products are all locally sourced, all items are grown, sourced and produced in Australia. We support the Australian economy and aim to provide the Australian public with healthy and environmentally sustainable goods.

Sustenance represents a true Australian outlook and only supports suppliers that promote Australian grown and made, and those Australian owned companies that operate in a highly ethical manner. All of our profits remain here, and by giving healthy lunch solutions to families at reasonable prices, we will help sustain the future of our country.

Your brief is to create a branding system for the client which includes a logo, style guide, and packaging design. The logo should reflect the company’s environmentally sound, parent and child friendly, and Australian outlook. The company is looking for a design that reflects high-end organic and sustainable food brand. A packaging design for the company’s ‘lunch box’ series sub-brand name “Vittles” will be created using sustainable materials and innovative techniques.