The Bundaberg Brewed Drinks logo uses an image of the rising sun, a symbol which is often associated with the Australian outback. The logo features black text set over fading shades of red ochre. Red ochre is a very common colour and can be seen in most of the inland areas of the continent due to the harsh sun and low rainfall. This is why Australia is often referred to as The Sunburnt Country.
By using red ochre in their logo, Bundaberg drinks are associating themselves with outback australia, the way the colour starts out more saturated in the foreground, then becomes washed out and pale as it moves towards the background makes us think of the sun beating down and almost makes us want to go out in search of a nice, cold, refreshing drink.
The main text is set in a very elegent looking serif font with embellishments on the B and G giving it a very traditional feel. The sub text set on a red banner serves to reinforce this feeling of tradition. The logo makes us feel that this is the traditional drink of Australians and that for generations we have been reaching for bottles of Bundaberg brew to quench our thirst and revive us after spending time out in the hot sun.
This is actually quite true, Bundaberg drinks has been in business making tasty beverages since 1960.
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